This year, the much-loved station is switching on earlier than ever before - a total of 97 days before Christmas - bringing listeners the ultimate seasonal soundtrack for the festive countdown. More babies will be born on September 26 than any other day this year for two reasons.Money expert shares top budgeting tips for Christmas with less than 100 days to go.Summer is barely over and autumn has only just begun, but this new station will be blasting out all hits from The Pogues, Slade and Wham! so die-hard Christmas fans can get into the spirit. That's right, Heart Xmas will be dedicated to Christmas music 24/7 as it launches across the UK today, Friday September 23, more than three months before the big day. Christmas has come early, as a new radio station is playing non-stop festive hits all day, every day until December 25.
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